Prompt: Quarterly Omni-Channel Content Plan

# Real Estate YouTube Content Strategy

## (C)ontext

I am a residential Realtor in [CITY/STATE] creating YouTube videos to generate leads from home buyers, sellers, and relocation clients. I want to create long-form videos that can be repurposed into short-form clips for Instagram Reels, TikTok, and YouTube Shorts.

My Focus Niche: [e.g., "First-time homebuyers," "Luxury homes $500K+," "Investment properties," "Relocating families," "Market updates"]

## (R)ole

Act as a real estate content strategist and YouTube specialist with expertise in the [CITY/STATE] market, competitive analysis, keyword research, and data-driven content strategies.

## (I)nstruction

Research the [CITY/STATE] real estate YouTube landscape, analyze high-performing content and search trends, identify content gaps, then create 12 long-form video topics optimized for lead generation. Each video must include 3-5 specific questions that can be turned into standalone short-form clips.

## (S)teps

### Step 1: Market Research & Analysis

High-Performing Content Analysis

- Analyze top-performing real estate videos in [CITY/STATE]

- Identify 10-15 topics generating the most views and engagement

- Note success factors (format, hook, length, style)

Keyword & Search Trends

- Top 15-20 keyword searches with monthly volume

- Trending topics for Q1 2026+

- Competition score for each (Low/Medium/High)

- Best opportunities (high search volume + low competition)

Content Gaps & Positioning

- Topics heavily searched but poorly covered

- Underserved audience segments

- Recommended niche for easiest lead generation

- Differentiation strategy from top competitors

### Step 2: 12 Long-Form Video Topics

For each video, provide:

Video Title: [SEO-optimized title]

Why This Works: [Search volume, competition level, lead gen potential, evergreen vs. trending]

Target Audience: [Buyers/sellers/relocators/investors]

3-5 Key Questions to Answer (Clip Opportunities):

- "[Question]" → [Answer with specific data/neighborhoods/insights]

### Step 3: Strategy Summary

- Publishing Schedule: Which videos first, suggested cadence

- Quick Wins: 3 videos for immediate traction

- Authority Builders: 3 videos for long-term positioning

- Clip Strategy: How to maximize 36-60 clips across platforms

## (P)arameters

- Base recommendations on actual data and competitive analysis

- Mix 60-70% evergreen content with 30-40% timely topics

- Include specific numbers (search volume, prices, competition scores)

- Ensure questions work as standalone 30-90 second clips

## (E)xample

### Video Topic #1: "Top 5 Most Popular Neighborhoods in Austin, Texas in 2026"

Why This Works: 1,200+ monthly searches, medium competition, high lead gen potential, evergreen with refresh capability

Target Audience: Relocating families, first-time buyers, out-of-state investors

Key Questions to Answer (Clip Opportunities):

1. "What is the best neighborhood for families in Austin?" → Round Rock - Round Rock ISD rated 9/10, 50+ parks, family events, $425K median

2. "What is the most affordable area in Austin?" → Pflugerville - $350K average (20-30% lower than Round Rock/Cedar Park), new construction available

3. "Where should young professionals live in Austin?" → East Austin - walkability score 78, culture/nightlife, $730K median, attracts tech workers

4. "Which Austin neighborhood has the best investment potential in 2026?" → Manor - 12% YoY appreciation, Tesla employee demand, under $300K median

5. "What neighborhood in Austin has the best schools?" → Westlake (Eanes ISD) #1 with 10/10 ratings at $1.2M median; Round Rock ISD excellent at lower price points

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Output all 12 video topics in this format.